Mami Wata is a South African sportswear and beachwear brand named after the water goddess of African worship. Mami Wata promotes a cultural movement under the slogan "Back to Afrosurf", reminding us that surfing originated on the shores of this continent.

The Mami Wata fragrance license has been entrusted for 5 years to La Seconde Affaire du Pommier, an alternative fragrance agency founded by Étienne de Swardt (État Libre d'Orange). Neo-Animism has been developed under the ESTHÉTIQUE DU COMBAT brand, a committed branch of Pommier that uses perfumes to defend social and environmental causes.