One of ELIE SAAB's desires from the beginning was to create her own fragrance.

He grew up in a city surrounded by many scents of flowers and plants.

His dream was to bring beauty and a bit of exclusivity to women's lives through fragrance.

The key words that guided him in creating the perfume were: femininity - light - modernity.

“Since childhood I have always loved scents; I think it comes from the fact that I grew up in a city on the Mediterranean Sea where I was surrounded by many floral scents.” - Elie Saab

Elie saab is Lebanese, he was born in Damour in 1964, a small village near Beirut.

He moved to Beirut with his family at the beginning of the civil war that devastated the country for a long time, from 1975 to 1990.

At the age of 10, he delighted his sisters by creating dresses from tablecloths and curtains that he pulled from tables and windows in the family home.

Slowly his customer base grew, neighbours, local women and soon the whole country was asking him for his dresses.

In 1982, he opened his couture atelier and soon became the official fashion designer of princesses, queens and stars from around the world.

He is considered the king of RED CARPETS!

He is a self-taught designer who, in a few years, has created a global empire with a wide range of projects.

He himself admits that this is only the beginning.