Mr. Smith's mission is to create hair products made from carefully selected Australian plants and essential oils. Using organic passionflower, kakadu plum and frankincense combined with rose geranium, macadamia oil and açaí berry has allowed us to obtain highly effective and efficient products rich in the best ingredients.

Mr. Smith cosmetics have a sophisticated, luxurious character. Moisturizing, light and nourishing, the Mr. Smith collection based on organic ingredients provides maximum results while preserving the natural movement and shine of the hair.

Mr. Smith's creative team regularly shoots for major magazines and fashion shows around the world. Our stylists work closely with our R&D chemists so our products are formulated to meet the needs of professionals.

Our roots in the world of fashion mean that our educational programs focus on session styling.

We believe that what we consciously give up is just as important as what's in the packaging. That's why we are committed to creating products that are free of sulfates and parabens. We have also never tested our products on animals, and all of our cosmetics are PETA certified.