We believe that beauty is in motion. That it is a reflection of women, their lives, their emotions. Alive. Diverse. That it should not be subject to the rules of perfection and that it is our duty as a brand to kindly support women towards this sincere and uncomplicated beauty.

We believe that beauty is in motion. Like skin, which changes and transforms with the seasons and the passing of time. Created from sparks of light and flashes of worry, it is the visible face of our state of mind and changes as well. It is our duty to create products, experiences and rituals adapted to all its varieties and all its conditions. In this way, taking care of your skin means taking care of yourself first.

We believe that beauty is in motion. Literally. This active skin care should be accompanied by precise techniques, which is why we have made gym beauté® our signature. A unique way to care for your skin for today and the next.

Every day, through our products or services, we share the secret of our holistic beauty with women.

It is the consideration of beauty as a whole, of balance between body and mind, of global well-being. In other words, self-confidence that goes beyond appearance and simple beauty.

The experience of our holistic beauty comes through a duo of care and massage in our signature Gym Beauté.

PAYOT is an internationally renowned cosmetics brand, born in 1920 from the extraordinary vision of one woman: Nadia Payot. Before her time, she became one of the first female doctors. Committed to the women's rights movement, Nadia Payot demonstrated an early commitment to applying her medical, scientific and herbal knowledge to the skincare products she developed.

It was a life-changing encounter that transformed her vision of beauty and defined the founding principles behind her brand.

When she met the prima ballerina Anna Pavlova, Nadia PAYOT understood how important the techniques of preserving the beauty and youthfulness of the skin were. She developed and then introduced her clients to facial exercises, from which the 42 Movements Massage was derived, which is still performed today.

Nadia PAYOT then created a line of unique beauty treatments that worked in synergy with these application techniques. Legendary product names such as Crème n°2 and Nutricia were launched at the first Parisian Beauty Institute, which opened on rue Richepanse in 1925.

Born from this creative period in the early 20th century, enriched by its international expansion, PAYOT is one of the iconic skincare brands that left its mark on this era and pioneered the foundations of modern cosmetics.

Today, the brand continues to occupy the international stage, being present in almost 70 countries and in over 7,500 selective sales points, beauty institutes, spas, perfumeries, department stores and pharmacies.