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FOR THEM 4


FOR THEM 1


FOR THEM 6


FOR THEM 5


FOR THEM 3


FOR THEM 2
FOR THEM is for everyone to let their skin speak the universal language of inclusivity and diversity.
FOR THEM
SMELL IS A MESSAGE
The FOR THEM collection was born out of the need to give
scents of social mission.
It was created on the initiative of the VML group, a leading group
digital communication, historically involved in
defense of human rights and the second affaire du
pommier, the perfume creation agency that created
the Esthétique du combat brand, for noble causes.
FOR THEM is for everyone to make their skin
spoke the universal language of inclusiveness and
diversity.
LUXURY IN EXTRAORDINARY VIEWS
THEM: a pronoun that is in the number
plural and neutral gender, for
non-binary scents.
FOR THEM is a brand that promotes
integration and tolerance through smell.
A window into the diversity of all couples,
regardless of gender.
Purposely balanced packaging and
the bottles use empty space and
graphic symbol starting with +,
which decorates the corner of the bottle.
On the back the numbers connect after
combination of two bottles, creating
new shapes.


FOR THEM 4


FOR THEM 1


FOR THEM 5


FOR THEM 3

