Back to Afrosurf
Mami Wata is a South African sportswear and beachwear brand named after the water goddess of African worship. Mami Wata promotes a cultural movement under the slogan "Back to Afrosurf", reminding us that surfing originated on the shores of this continent.
Signature fragrance
Neo-Animism is a fragrance that lives. It lives with meaning and the African oceans. It is an intense, marine, salty and woody fragrance that embodies the connection between the body, the board and the foam beneath it. Created by award-winning perfumer Mathilde Bijaoui (MANE NY).
The Pommer
The Mami Wata fragrance license has been entrusted for 5 years to La Seconde Affaire du Pommier, an alternative fragrance agency founded by Étienne de Swardt (État Libre d'Orange). Neo-Animism has been developed under the ESTHÉTIQUE DU COMBAT brand, a committed branch of Pommier that uses perfumes to defend social and environmental causes.
You may also like
Experimentum Crucis
