It was this analysis that led the former elite athlete Alexandre CUKIER, faced with the problem of skin dehydration, to create the AG Labs laboratory in collaboration with Gene Beilis (scientist and founder of the Beilis laboratory, to whom the cosmetics sector owes much of its success).

In 2008, after several years of research into the mechanisms of hydration, they managed to develop an innovative technology: "anti-aging skin care through excessive hydration" thanks to the duo of hyaluronic acid. This was the beginning of the exclusive Rexaline complex.

Another important player in the success of Rexaline is Maria Varciu, the brand's vice president, whose passion for cosmetics made her decide to make them her "child". This shared love for the brand created by Alexandre Cukier also turned into a couple when Maria became Madame Cukier.